I play very, very dynamically, and often really, really quiet: shockingly quiet, especially by contemporary standards, which are excessively loud on the drums in my opinion. And that's not even a stuffy opinion: if you listen to the so-called heaviest drummers of all time, someone like John Bonham, you look at him play and he's not slamming the drums, and his sound is massive. The truth is that if you want a massive sound you don't slam the drums, because when you slam a piece of metal, a cymbal, it starts bending, and when it bends it vibrates less. The same is true with the drum. If you want a loud sound from a drum, you strike and you pull out, and when you pull out the sound comes out with it. If you play down into it, it stops it, and it stops resonating.
On my recent record I was asked over and over again (it was a joke question), "what kind of sticks do you use?", and I wish I had a snarky answer, but the truth is I use hundreds of different kinds of sticks. That's why I have two huge cases I brought with me: because I hear it, I hit it, I go, "eh, the tip's not long enough, and it needs to be wider to get the sound," and so I switch to that stick. It's a very specific tool for each instrument. Oftentimes, if it's an engineer I haven't worked with before, I say: listen, do not treat this the way you would mic a normal drummer, because it's not that thing at all. You can bring the overheads way further down. You can use an SM57 on the snare, but you also could use something more delicate, because I'm not hammering it.
Drums are great testers. They test rooms and they test effects, because they're just so dry. There's such an abundance of pitch information that you end up with noise, so you're left with the pure after-effect of those strikes. We often use very transparent reverbs, because the drums are so dry and textural: you can put quite a bit on and you don't lose that articulation, because there are so many transients. It's like a cascade of tumbling rocks, or sand. So, hard compression mixed with open reverbs, and granular resonators are very cool.
My general approach to effects is to use as little as possible. I try to imagine the beginning of the sound and the end of the sound, and how it will be perceived: what's actually being heard, not what I've produced.